web design — information about web promotion and search engine rankings

Orangebox copywriting services enhance that all important 'content', the essential part of a website
Exciting web graphics and an easy to browse layout are what everyone enjoys about getting information from the internet. What everyone also appreciates is text that is easy to read and images that are relevant. SEO copywriting is important to improve and maintain ranking. Regular content reviews and updates help to maintain a high level of visibility.

 FAQ 1 — How can you to improve search engine rankings?
FAQ 2 — How do I get visitors to my website and keep them interested?
FAQ 3 — How can I gain 'link popularity'?
FAQ 4 — Is advertising the website important?
FAQ 5 — What is the cost of a business website?

Information and FAQs — web content is all important!

FAQ 1 — How can you to improve search engine rankings?
A — There are no shortcuts and no quick and easy solutions. A good, high ranking website requires regular reviewing and updating. Relevant and useful 'content' to inform the visitor is still the best policy and will always be an important part of improving and maintaining a high search engine ranking.

It is worth bearing in mind that unique or very specialised 'content' will reduce competition and increase the chances of a high ranking when a search is carried out. In other words, if you are offering a product, service or information that is offered by no-one else or very few others, then it is more than likely that you will be ranked No 1 in a search. Unfortunately not many businesses are in this enviable position. Most companies have masses of competition and need to do all they can to get visitors.

Website content should be written to inform the human visitor and constructed in such a way as to be easily indexed by search engine robots. There should be information about your products, services and contact details. There should also be enough links (buttons and text) to make the site easy to browse.

The way people search is often haphazard, ie keywords and phrases will be used, but the order and the way a search is set up ie basic or Advanced will yield different results. It is not possible to predict results easily.

A site's ranking will be affected by the 'competition'. You may need to edit your content, adding keywords and phrases that you have found on other websites with whom you are competing for the same business.

Therefore the best way to improve your content (and search engine ranking) is to continually update the content based on the results of research done through a series of searches. This is a process that should be carried out AFTER initial publication and at regular intervals after each update.

Automatic inclusion in Search Engines
Robots known as 'spiders' crawl the web and find sites for inclusion in search a engine index. This is an automated function and it is NOT necessary to submit your site to the major search engines in order to be included (cached) in their indexes. The vast majority of sites listed are not manually submitted for inclusion.

Technical Search Engine Optimization (SEO)
There are various ways to make your website more easily referenced by search engines. To achieve this you need a balance of good content and technical details, plus well writtten HTML. Technical Search Engine Optimization (SEO) ensures search engines can read, interpret and index your content effectively.

FAQ 2 — How do I get visitors to my site and keep them interested?
A — Make sure your website is both attractive and informative. Most people find websites by using Search Engines. These robots crawl the internet at regular intervals and 'cache' web pages. If you have relevant keywords and phrases throughout your website text content, then there is a good chance your site will be found through searches.

If your site is well constructed and informative, you will also get other sites wanting to set up links with you. Reciprocal links and incoming links will develop your website's 'link popularity'.

FAQ 3 — How can I gain 'link popularity'?
A — It is important to have incoming links that will get visitors to your site and develop your website's link popularity. These will improve your ranking with Search engines. Arrange reciprocal links where possible, these can be beneficial if both parties are providing complimentary services.

Links to your website can come in from specialist listings on 'Search Engine' sites or other sites where you have advertised. There are plenty of FREE listings that you can take advantage of. Directories will usually give you a one line entry free and ask you to pay for further listings or more details.

Check how many incoming links you have by doing regular searches yourself using the major search engine sites such as Google, MSN and Yahoo!

FAQ 4 — Is advertising important?
A — Advertising through the press, magazines, direct mail, stationery and signs is important. This will generate interest in your business site and maximise on all possible avenues for promotion. Advertising schemes are available online with Search Engine sites such as Google, Yahoo and MSN. Look into 'sponsored sites' and 'pay per click' schemes and decide on the most cost affective scheme to achieve your aim of attracting large numbers of visitors to your site.

Google and Google AdWords ads
Google does not accept payment for inclusion (known as 'paid inclusion') of sites in their index, nor for improving the rank of sites in their results. They do offer advertising opportunities adjacent to their results, which are always clearly labelled 'Sponsored Links'. The method by which Google finds pages and ranks them as search results is determined by many different factors, including the 'PageRank technology' developed by their founders, Larry Page and Sergey Brin.

What are the costs involved in producing a business website?

At the start of a web design project, their must be some decisions made about the 'content' of the website. Text and images must be given to the web designer, preferably in digital format. Pages can be designed to provide information on products and services. Form mail can play an important part in communicationg online. Forms can be set up with an automatic html email response as they are completed. Forms are useful for online applications, orders, feedback, support and enquiries.

There are 3 main parts to producing a website:

• Web design and web page layout — front end, graphics, flash, web animation, image optimisation, copywriting
• Web programming — back end, custom form script, web applications such as CMS, shopping cart, forum, logins
• Web Publishing — domain registration, setting up the domain hosting package, publication, checking and approval

Orangebox provides a 'web update and development' service
We can advise you on how to improve your site with the addition of web applications such as a Content Management System with database generated pages and search facility.

Your site may benefit from new or updated graphics, additional content, reorganisation of content, copywriting/editorial, provision of expert programming services . . . whatever the project demands, we will be pleased to discuss it with you.

Each web project is priced individually, according to requirements - contact us for a FREE cost estimate

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