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A great logo stands out in a crowd and works on every level to make brand recognition easy.
Logo design is all about creating the right impression and response. It has to be memorable and fit the purpose. When it is working well, it impacts favourably on all the other design work it is applied to. The right logo adds strength and importance to any website design or print design.
Logos and logotypes produced by Orangebox are unique, considered solutions that will reproduce well at any size and in any visual media.
About logo design
A logo is a graphic element (symbol, emblem, icon) that may be used on it's own or combined with a logotype (a unique set of characters or typeface) to form a trademark or commercial brand. It will be appear in a wide variety of sizes and be reproduced in both printed and digital media.
The distinctive arrangement of images and fonts used in creating a logo should sit comfortably with other elements in any graphic design layout. A good logo design will not be difficult to reproduce in small sizes and at low resolutions. It will be as effective on business cards as it is in a web advert or on vehicle livery or the sign outside a building.
The use of colour in a logo design improves brand recognition from a distance and can make us react emotionally. ORANGE for exampe, is the colour of energy and vitality, whereas GREEN can stand for 'saving the planet' and healthy eating.
Brand development and corporate identity
Logos are used to brand an individual product or service, as well as to identify a company or an organisation. They can be aesthetically pleasing, a work of art, create an optical illusion, be practical, bold or witty.
To strengthen a brand and impart other information about it, an associated 'strapline' is often used with the logo. This phrase or sentence attached to a brand name can be memorable and give personality to the brand.
Logo and strapline, applied to marketing material, packaging, vehicle livery, stationery, signage etc, promotes brand recognition. Logos elicit an emotional response and inspire brand loyalty.
It's important to maintain brand quality and keep a corporate identity looking fresh and up-to-date. A new logo can revitalise everything it's applied to.
If going for a new logo is too risky a strategy, then careful redesign of an existing logo can make sense. Subtle changes can put some energy back into a tired looking logo, without the risk of losing brand recognition.
Orangebox has designers with experience and understanding of marketing strategies. We check out the competition before working on the development of a brand or corporate identity. We work hard to deliver brand solutions that will compete in today's market.
Contact us about logo design, send the creative services enquiry form.
Browse our print portfolio to see examples of print design and branding.